A. According to Global Web Index, 30% off all time spent online is on social media. Social media has become a huge part of our society. Businesses who establish their presence on social media will be viewed by more eyes, which leads to more conversions.

A. It can be tough to narrow down which social media platforms will make the biggest impact on your business. The first thing to consider is your ideal customer. Knowing the demographics of the people you're trying to reach it a great starting point when comparing social media platforms and determing which you should pursue. At the bare minimum, businesses need to have a Facebook Page for their business. Businesses with a physical location also need a presence on Google My Business. Once your business is established on Facebook and Google My Business, you can begin exploring other important social platforms like Instagram, TikTok, Pinterest, and Youtube.

A. Many small business owners struggle with knowing when they should hire a social media manager. I recommend hiring a social media manager when keeping up with current social media trends becomes overwhelming, and when creating content and managing your social media platforms takes away too much time from the parts of your business that matter most to you. Calypso Studio Social offers many "done for you" options for social media management, as well as custom plans when needed.

A. You can follow @themegancurtisfb on Facebook, @themegancurtis on Instagram, @themegancurtis on TikTok and @themegancurtis on Pinterest.